Enjoy Watches

Brand history & owner guide

BUCI

BUCI is a watch brand founded by designer Nousseïma Baraket. Its Poetry of Time collection combines paper-inspired dials with poetry on the straps; the founder’s design role should be distinguished from movement engineering. 1243

This profile covers the maker’s identity, history and documented work. A complete model catalogue is being researched separately.

At a glance

Subject
Confirmed Watch Brand 123
First documented date
2016 — Founder’s development journey begins 1
Documented work
Garde-temps / Poetry of Time, Chapter 1 314
Documented work
BUCI × seconde/seconde/ 3

Why the name matters

BUCI is the watch brand associated with founder Nousseïma Baraket; its legal notice identifies the website publisher as BUCI SAS. BUCI incorporated poetry on the straps of its first collection, described in 2023 as Poetry of Time, Chapter 1.

The 2023 account places design in Paris, strap production in Besançon and watch assembly in Mulhouse; the watch uses a supplied Newton automatic movement. Fratello identifies Garde-temps with the 2022 launch and specifies the Soprod Newton movement. 1243

The work and why it matters

BUCI’s notice gives SIRET 89899642600018 and names Nousseïma Baraket as publication director; this does not establish her current shareholding. Baraket’s 2023 interview places the start of her brand-development journey in 2016 and the Kickstarter campaign in April 2022.

The 2024 BUCI × seconde/seconde/ collaboration was reported as a forty-piece edition. The retrieved brand site presents Nouvelle / Chapter 2 with a September 25 preorder announcement that does not state a year in the extracted text; it is not proof of delivered production. 2134

People, production and attribution

A documented watch brand, not a contextual label. Nousseïma Baraket is the founder; BUCI SAS is the disclosed legal publisher, not an independently audited ownership finding. 123

Key dates

  1. 2016

    Founder’s development journey begins

    Baraket’s 2023 interview places the start of her brand-development journey in 2016 and the Kickstarter campaign in April 2022. 1

  2. 2022-04

    Kickstarter launch campaign

    Baraket’s 2023 interview places the start of her brand-development journey in 2016 and the Kickstarter campaign in April 2022. 1

  3. 2023-02-15

    Manufacturing geography and poetry concept described

    The 2023 account places design in Paris, strap production in Besançon and watch assembly in Mulhouse; the watch uses a supplied Newton automatic movement. 1

  4. 2024

    seconde/seconde/ edition reported

    The 2024 BUCI × seconde/seconde/ collaboration was reported as a forty-piece edition. 3

Ownership and continuity

A documented watch brand, not a contextual label. Nousseïma Baraket is the founder; BUCI SAS is the disclosed legal publisher, not an independently audited ownership finding. 123

Watchmakers and designers linked to BUCI

These people have a sourced relationship to this brand in the Enjoy Watches register. The label beside each name states the relationship recorded; it should not be read as a broader employment or ownership claim.

Identification and service

For an individual watch, record the complete reference, serial, dial, case, and movement markings and compare them with dated primary documentation.

A brand history cannot authenticate, appraise, or establish the provenance of a particular watch.

Evidence and limits

How the claims are supported
  1. verified fact

    BUCI is the watch brand associated with founder Nousseïma Baraket; its legal notice identifies the website publisher as BUCI SAS.

  2. source stated claim

    BUCI’s notice gives SIRET 89899642600018 and names Nousseïma Baraket as publication director; this does not establish her current shareholding.

  3. source stated claim

    Baraket’s 2023 interview places the start of her brand-development journey in 2016 and the Kickstarter campaign in April 2022.

  4. source stated claim

    The 2023 account places design in Paris, strap production in Besançon and watch assembly in Mulhouse; the watch uses a supplied Newton automatic movement.

  5. verified fact

    Fratello identifies Garde-temps with the 2022 launch and specifies the Soprod Newton movement.

  6. verified fact

    BUCI incorporated poetry on the straps of its first collection, described in 2023 as Poetry of Time, Chapter 1.

  7. verified fact

    The 2024 BUCI × seconde/seconde/ collaboration was reported as a forty-piece edition.

  8. verified fact

    The retrieved brand site presents Nouvelle / Chapter 2 with a September 25 preorder announcement that does not state a year in the extracted text; it is not proof of delivered production.

  9. reasonable inference

    A documented watch brand, not a contextual label. Nousseïma Baraket is the founder; BUCI SAS is the disclosed legal publisher, not an independently audited ownership finding.

Known limits

  • This identity dossier is not a complete catalogue of every watch or reference.

Direct sources

  1. Meet Buci, The French Brand That Makes Watches With — Surprise — PoetryHodinkee · original founder interview · accessed September 15, 2026

    Locator: Origin Story and Why We Love It; lines 84–108.. External source.

  2. Legal noticesBUCI · official legal notice · accessed September 15, 2026

    Locator: Publisher BUCI SAS, SIRET 89899642600018, publication director Nousseïma Baraket; lines 44–52.. First-party source; its statements remain attributed.

  3. Introducing: Buci — Where Poetry Intersects With Horology And Horology Meets VandalismFratello · specialist product reporting · accessed September 15, 2026

    Locator: Garde-temps and seconde/seconde/ sections; lines 1724–1737.. External source.

  4. BUCI — Poetry of TimeBUCI · official brand catalogue · accessed September 15, 2026

    Locator: Nouvelle / Chapter 2 preorder announcement, collaboration listings and poetry-straps sections; lines 47–88 and 124–146.. First-party source; its statements remain attributed.

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