Concepto

Founded to serve watch brands

Concepto's official timeline says Valérien Jaquet founded Concepto Watch Factory SA in 2006 as a design office serving watchmaking brands. This identifies Concepto primarily as a business-to-business watchmaking partner.

A Concepto relationship does not by itself identify the retail brand of a finished watch. 1

From development office to manufacture

Concepto says its 2010–2019 development brought activity together with a family micromechanics business, enabling the design, development and production of complete movements. Its timeline describes this as the creation of a true manufacture.

A client project should still be tied to its exact calibre documentation. 1

Complications are part of the stated work

The official timeline identifies grand-complication movement development including tourbillons, minute repeaters and grande sonneries during the 2010–2019 period. These are company capabilities, not a claim that every Concepto movement contains a complication.

Do not infer movement architecture from supplier attribution alone. 1

Work spans multiple specialist stages

Concepto lists R&D, production, engineering, testing, assortments, decoration and artistic crafts among its areas. This supports a broad manufacture profile while leaving client-specific division of work to the relevant project evidence.

Exact component provenance requires a reference-level source. 1

The customer is often the visible brand

Concepto says it serves small independent houses and major international brands alike. Its own news pages also describe named collaborations, but a general manufacturer profile cannot prove involvement in an unnamed watch.

Retain both the client brand's records and the movement's identifying data. 1

Keep conclusions source-bounded

Official Concepto sources support its 2006 foundation, La Chaux-de-Fonds manufacture context and work across development and production. They do not authenticate a watch, establish a complete bill of materials or determine market value.

Use exact calibre and client documentation for consequential claims. 1

Independent research update

Concepto was founded in 2006 by Jean-Pierre Jaquet and his son Valérien Jaquet.

The company produced the movement for Bulgari's Octo Finissimo Ultra at 1.85mm, the world's thinnest tourbillon.

Concepto serves over 100 watch brand clients including Bulgari, Jacob & Co., Hublot, and Breitling.

The company produces approximately 30,000 movements annually with 183 employees as of 2026. 234