Brand history & owner guide

Ebel

Industry and official Ebel sources trace the Swiss brand to Eugène Blum and Alice Lévy in La Chaux-de-Fonds in 1911. 1

A brand-history profile, not an authentication or valuation guide.

At a glance

Founded
La Chaux-de-Fonds, 1911 1
Founders
Eugène Blum and Alice Lévy 1
Collection context
1911 launched in 1986 2
Research priority
Exact reference, serial, movement and provenance 3

Browse Ebel watches →

Selected reference records

18 documented configurations from 7 model names. These records are a selection, not the full Ebel catalogue.

Browse 18 recorded Ebel configurations →

A 1911 La Chaux-de-Fonds foundation

The Swiss Watch Industry Federation says Eugène Blum and Alice Lévy created Ebel on 15 July 1911 in La Chaux-de-Fonds. It explains the name as Eugène Blum Et Lévy.

A brand foundation date does not date an individual watch. 1

Two founders shaped the identity

The federation's centenary history identifies Blum and Lévy as life and business partners and describes an early balance between elegance, design and technical precision.

This historical framing does not confirm a particular model's configuration. 1

A documented 1935 technical milestone

The federation says Ebel became the first Swiss watch manufacturer to use the Western Electric system in 1935. This is an industry-history claim, not a feature that applies to every Ebel watch.

Use period documentation for technical attribution. 1

The 1911 family has a modern chapter

Ebel's official 1911 Marine page says the 1911 was originally launched in the Sport Classic family in 1986 to commemorate the brand's 75th anniversary.

Do not conflate the 1911 family name with a uniform movement or specification. 2

Current references vary

Official current Ebel product pages show 1911 watches with different case materials and Swiss quartz or automatic movements. Specifications must be checked reference by reference.

Current pages do not establish older reference details. 3

Keep conclusions source-bounded

Sources support the 1911 founders, the 1935 milestone and the modern 1911 collection context. They do not authenticate or value an individual watch.

For consequential decisions, record exact reference, serial, movement, dial, case and provenance evidence. 123

Key dates

  1. 1911

    Brand created

    Swiss Watch Industry Federation dates creation to 15 July 1911. 1

  2. 1935

    Western Electric system

    Federation centenary history dates the technical milestone to 1935. 1

  3. 1986

    1911 collection launch

    Official Ebel page dates the original 1911 launch to 1986. 2

Ownership and continuity

Industry and official material trace Ebel from its 1911 founders through documented technical milestones to distinct modern 1911 collection references. 12

Identification and service

For an individual watch, record the complete reference, serial, dial, case, and movement markings and compare them with dated primary documentation.

A brand history cannot authenticate, appraise, or establish the provenance of a particular watch.

Evidence and limits

How the claims are supported
  1. source stated claim

    The Swiss Watch Industry Federation says Eugène Blum and Alice Lévy created Ebel in La Chaux-de-Fonds on 15 July 1911 and explains Ebel as Eugène Blum Et Lévy.

  2. source stated claim

    The federation's centenary history describes the founders as life and business partners and associates the brand with elegance, design and technical precision.

  3. source stated claim

    The Swiss Watch Industry Federation says Ebel became the first Swiss watch manufacturer to use the Western Electric system in 1935.

  4. source stated claim

    Ebel says the 1911 was originally launched in the Sport Classic family in 1986 to mark the brand's 75th anniversary.

  5. source stated claim

    Current official Ebel 1911 product pages list Swiss quartz and Swiss automatic examples with reference-specific materials and dimensions.

Known limits

  • This guide does not authenticate or value a watch.
  • Current product pages do not establish historic-reference specifications.

Direct sources

  1. Ebel, The CentenaryFederation of the Swiss Watch Industry FH · industry association history · accessed September 12, 2026

    Locator: 2011 centenary history. External source.

  2. EBEL 1911 MarineEbel · official collection page · accessed September 12, 2026

    Locator: Official collection history. First-party source; its statements remain attributed.

  3. EBEL 1911Ebel · official product page · accessed September 12, 2026

    Locator: Official current product page. First-party source; its statements remain attributed.

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