Enjoy Watches

Brand history & owner guide

Eric Giroud — Through the Looking Glass sàrl

Giroud’s own site identifies an independent watch-design practice and names THROUGH THE LOOKING GLASS sàrl in its contact details. It is a design atelier, not evidence of a vertically integrated watch manufacture. 123

This profile covers the maker’s identity, history and documented work. A complete model catalogue is being researched separately.

At a glance

Subject
Independent Atelier 123
Documented work
MB&F Legacy Machine No.1 3
Documented work
Guebly CHAPITRE 1 portfolio project 4

Whose watch design is it? Eric Giroud’s role behind the brand

The official contact page names THROUGH THE LOOKING GLASS sàrl and describes Eric Giroud as Owner & Designer. In Revolution’s interview, Max Büsser credits Giroud with co-developing the design of MB&F’s Legacy Machine No.1, launched in 2011.

The same account distinguishes Giroud’s design work from Jean-François Mojon’s and Kari Voutilainen’s movement and finishing contributions. 23

The work and why it matters

Giroud’s own site identifies an independent watch-design practice and names THROUGH THE LOOKING GLASS sàrl in its contact details. It is a design atelier, not evidence of a vertically integrated watch manufacture. Giroud’s biography dates his architecture practice to 1989, first watch sketch to 1997 and independent watch-design office to 1998.

Giroud’s live portfolio includes a Guebly CHAPITRE 1 entry dated 2025 and projects for other client brands. The evidence supports a client-service design practice; branded client products should not be catalogued as watches manufactured by Giroud’s office. 1234

Ownership and continuity

Giroud’s own site identifies an independent watch-design practice and names THROUGH THE LOOKING GLASS sàrl in its contact details. It is a design atelier, not evidence of a vertically integrated watch manufacture. 123

Watchmakers and designers linked to Eric Giroud — Through the Looking Glass sàrl

These people have a sourced relationship to this brand in the Enjoy Watches register. The label beside each name states the relationship recorded; it should not be read as a broader employment or ownership claim.

Identification and service

For an individual watch, record the complete reference, serial, dial, case, and movement markings and compare them with dated primary documentation.

A brand history cannot authenticate, appraise, or establish the provenance of a particular watch.

Evidence and limits

How the claims are supported
  1. verified fact

    Giroud’s own site identifies an independent watch-design practice and names THROUGH THE LOOKING GLASS sàrl in its contact details. It is a design atelier, not evidence of a vertically integrated watch manufacture.

  2. verified fact

    Giroud’s biography dates his architecture practice to 1989, first watch sketch to 1997 and independent watch-design office to 1998.

  3. verified fact

    The official contact page names THROUGH THE LOOKING GLASS sàrl and describes Eric Giroud as Owner & Designer.

  4. verified fact

    In Revolution’s interview, Max Büsser credits Giroud with co-developing the design of MB&F’s Legacy Machine No.1, launched in 2011.

  5. verified fact

    The same account distinguishes Giroud’s design work from Jean-François Mojon’s and Kari Voutilainen’s movement and finishing contributions.

  6. verified fact

    Giroud’s live portfolio includes a Guebly CHAPITRE 1 entry dated 2025 and projects for other client brands.

  7. verified fact

    The evidence supports a client-service design practice; branded client products should not be catalogued as watches manufactured by Giroud’s office.

Known limits

  • What are the registration number, registered office and ownership details of the sàrl?
  • Only the public business identity was inspected.
  • Which additional client designs are publicly attributable rather than confidential?
  • A portfolio is selective and not a full contract register.
  • This identity dossier is not a complete catalogue of every watch or reference.

Direct sources

  1. Eric Giroud, watch designer, seeker of consistencyEric Giroud / Through the Looking Glass · official biography · accessed September 15, 2026

    Locator: Biography L16–20: 1989 architecture practice, 1997 watch sketch, 1998 design office. First-party source; its statements remain attributed.

  2. Contact — Eric GiroudEric Giroud / Through the Looking Glass · official business identity page · accessed September 15, 2026

    Locator: Contact identity, THROUGH THE LOOKING GLASS sàrl, Eric Giroud Owner & Designer; latest retrieved L14–16. First-party source; its statements remain attributed.

  3. The Amazing People Who Made MB&F’s Legacy Machines, AmazingRevolution Watch · original interview · accessed September 15, 2026

    Locator: LM1 section, Eric Giroud design discussion L75–87 and Mojon/Voutilainen L88–103. External source.

  4. References — Eric GiroudEric Giroud / Through the Looking Glass · official design portfolio · accessed September 15, 2026

    Locator: Portfolio client/project entries, including Guebly CHAPITRE 1 (2025), L86 and MB&F L136–138. First-party source; its statements remain attributed.

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