Brand history & owner guide

Garrick

Garrick is a British independent watchmaker founded by David Brailsford and Simon Michlmayr. 1

A bounded brand-history and identification guide, not an authentication, valuation, or reference-specific specification service.

At a glance

Guide subject
Garrick 1
Entity type
independent watch manufacturer 1
Documented date
not fixed by this guide 1
Primary evidence
Garrick Watchmakers 1

Browse Garrick watches →

Selected reference records

13 documented configurations from 13 model names. These records are a selection, not the full Garrick catalogue.

Browse 13 recorded Garrick configurations →

Identity and scope

Garrick is a British independent watchmaker founded by David Brailsford and Simon Michlmayr.

This guide treats that identity as the starting point. It does not transfer line-level history to an individual watch without matching reference evidence. 1

Historical position

The official profile says Garrick makes limited volumes in its Norfolk facility and produces dials, hands, and movement parts there.

The date and context belong to the event described, not automatically to every object bearing the name. 1

What the source establishes

The cited Garrick Watchmakers record is the evidence anchor used here for Garrick. Its documented scope is narrower than a complete corporate, calibre, or model archive.

Where the source speaks for the brand, its historical statements remain attributed rather than converted into independent verification. 1

Identify the exact watch

Record every visible dial signature, the complete case-back reference and serial markings, movement or module markings, dimensions, materials, and complications. Compare those details with a dated catalogue, manual, archive extract, or service document for the exact reference.

A shared logo or broadly similar case is an identification lead, not proof of age, originality, or authenticity. 1

Keep entities and dates separate

No specific date is established by this guide. Use only the documented context described above. Names may survive ownership changes, disappear and return, or refer to a founder, historic maker, product line, and present operator at different times.

Build an object-level chronology before making continuity claims. 1

Research a Garrick watch

Start with clear photographs of the dial, case back, crown, clasp, and movement where safely accessible. Search the exact markings in primary documentation and retain the document date and page or section.

For authentication, servicing, or valuation, use a qualified specialist and preserve provenance, invoices, and prior service records. 1

Independent research update

Garrick was founded in 2014 by David Brailsford and Simon Michelmayr.

Simon Michelmayr is a watchmaker trained through WOSTEP (Watchmakers of Switzerland Training and Educational Program).

David Brailsford worked as a watch consultant before founding Garrick.

Garrick manufactures watches in a dedicated facility in Norfolk, England.

Garrick produces dials using hand-turned techniques on historic rose and straight-line engines, some of which were previously used by watchmaker Derek Pratt.

Garrick released the Portsmouth model in 2016 with the exclusive Calibre UT-G01 movement developed with Andreas Strehler.

Garrick produces a maximum of 50 watches per annum in limited volumes.

The S4 model released in 2021 proved that high-quality independent watchmaking could remain relatively attainable in price. 2345678

Key dates

  1. 2014

    Brand founding

    Garrick founded by David Brailsford and Simon Michelmayr to revive British watchmaking traditions 234

  2. 2016

    First proprietary movement launch

    Portsmouth model released with exclusive Calibre UT-G01, first in-house movement developed with Andreas Strehler 347

  3. 2021

    S4 model release

    S4 model launched, proving high-quality independent watchmaking could remain relatively attainable in price 68

Ownership and continuity

The current evidence identifies Garrick and establishes the bounded historical context above; an individual watch still needs reference-level documentation. 1

Identification and service

For an individual watch, record the complete reference, serial, dial, case, and movement markings and compare them with dated primary documentation.

A brand history cannot authenticate, appraise, or establish the provenance of a particular watch.

Evidence and limits

How the claims are supported
  1. source stated claim

    Garrick is a British independent watchmaker founded by David Brailsford and Simon Michlmayr.

  2. source stated claim

    The official profile says Garrick makes limited volumes in its Norfolk facility and produces dials, hands, and movement parts there.

  3. verified observation

    The cited Garrick Watchmakers page is the source used for this guide's bounded identity and history statements.

  4. verified observation

    Garrick was founded in 2014 by David Brailsford and Simon Michelmayr.

  5. verified observation

    Simon Michelmayr is a watchmaker trained through WOSTEP (Watchmakers of Switzerland Training and Educational Program).

  6. verified observation

    David Brailsford worked as a watch consultant before founding Garrick.

  7. verified observation

    Garrick manufactures watches in a dedicated facility in Norfolk, England.

  8. verified observation

    Garrick produces dials using hand-turned techniques on historic rose and straight-line engines, some of which were previously used by watchmaker Derek Pratt.

  9. verified observation

    Garrick released the Portsmouth model in 2016 with the exclusive Calibre UT-G01 movement developed with Andreas Strehler.

  10. verified observation

    Garrick produces a maximum of 50 watches per annum in limited volumes.

  11. verified observation

    The S4 model released in 2021 proved that high-quality independent watchmaking could remain relatively attainable in price.

Known limits

  • This guide does not authenticate or value an individual watch.
  • Current ownership structure and capitalization not documented in available sources; assume founder ownership but no formal legal filing verification conducted
  • Individual watch authentication and dating would require cross-reference with Garrick's internal production records and serial number documentation
  • Full specifications of proprietary movements UT-G02, UT-G03, UT-G04 not detailed in public sources

Direct sources

  1. About UsGarrick Watchmakers · official brand profile · accessed September 12, 2026

    Locator: Identity and historical context used by this guide. First-party source; its statements remain attributed.

  2. About UsGarrick Watchmakers · official · accessed September 12, 2026

    Locator: Founding information, manufacturing scope, watch production details. First-party source; its statements remain attributed.

  3. Garrick Watches - History, Collections & SpecificationsWatchTraderHub · specialist · accessed September 12, 2026

    Locator: Founding date, co-founders, first models Shaftesbury and Hoxton, Portsmouth 2016 launch with UT-G01, subsequent calibers UT-G02 through UT-G04. External source.

  4. Garrick Watchmakers: the curious case of British High HorologyEuropa Star · specialist · accessed September 12, 2026

    Locator: Co-founder Simon Michelmayr WOSTEP graduate, David Brailsford background, 2014 founding, watchmaking philosophy, limited production model. External source.

  5. The Naked WatchmakerThe Naked Watchmaker · specialist · accessed September 12, 2026

    Locator: David Brailsford biography, entrepreneurial background, founding of Garrick and The Watchmakers Club. External source.

  6. Garrick's David Brailsford on Keeping Independent Watches Attainable, and Flying the Flag for British WatchmakingWorn & Wound · specialist · accessed September 12, 2026

    Locator: Brailsford interview on bespoke program, traditional techniques, S4 model 2021, dial engine-turning on historic equipment including Derek Pratt's lathes. External source.

  7. About us – Garrick WatchmakersGarrick Watchmakers · official · accessed September 12, 2026

    Locator: Comprehensive brand history, movement development, Portsmouth UT-G01 and subsequent calibers, Trinity free-sprung balance, manufacturing location Norfolk. First-party source; its statements remain attributed.

  8. GARRICK WATCHESMaster Horologist · specialist · accessed September 12, 2026

    Locator: Company founding, location Norwich Norfolk, co-founders, manufacturing approach, movement development, transparent sourcing of components. External source.

Corrections

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