Graham

Identity and scope

Graham is a Swiss-based watch brand using the name of English watchmaker George Graham.

This guide treats that identity as the starting point. It does not transfer line-level history to an individual watch without matching reference evidence. 1

Historical position

The brand's history describes a 1995 Swiss revival, explicitly separating that modern business from its claimed 1695 namesake origin.

The date and context belong to the event described, not automatically to every object bearing the name. 1

What the source establishes

The cited Graham Watches record is the evidence anchor used here for Graham. Its documented scope is narrower than a complete corporate, calibre, or model archive.

Where the source speaks for the brand, its historical statements remain attributed rather than converted into independent verification. 1

Identify the exact watch

Record every visible dial signature, the complete case-back reference and serial markings, movement or module markings, dimensions, materials, and complications. Compare those details with a dated catalogue, manual, archive extract, or service document for the exact reference.

A shared logo or broadly similar case is an identification lead, not proof of age, originality, or authenticity. 1

Keep entities and dates separate

Use 1995 only in the documented context described above. Names may survive ownership changes, disappear and return, or refer to a founder, historic maker, product line, and present operator at different times.

Build an object-level chronology before making continuity claims. 1

Research a Graham watch

Start with clear photographs of the dial, case back, crown, clasp, and movement where safely accessible. Search the exact markings in primary documentation and retain the document date and page or section.

For authentication, servicing, or valuation, use a qualified specialist and preserve provenance, invoices, and prior service records. 1

Independent research update

Graham brand was founded in 1995 by Eric Loth in La Chaux-de-Fonds, Switzerland.

The Graham brand is named after British clockmaker George Graham (1673-1751), known as the 'father of the chronograph'.

Eric Loth purchased the rights to use the Graham name in 1994 and began watch production in 1995.

Eric Loth founded Les Monts S.A. in 1995, which was renamed The British Masters S.A. in 2000 after acquiring rights to historical British watchmaker names.

Eric Loth previously worked for the Swatch Group as executive managing director of a product development centre.

Graham's breakthrough came in 2000 with its appearance at Baselworld, followed by 2001 launch of the Chronofighter model.

The Chronofighter chronograph features a distinctive trigger-operated pusher on the left side of the case, inspired by vintage military aviation pieces from 1930s-1940s.

Eric Loth left his CEO position in 2010 but maintained a board position to pursue interests in contemporary art, car racing, and motorsports.

Graham S.A. is a private company based in La Chaux-de-Fonds, Switzerland, combining British design heritage with Swiss watchmaking expertise.

Graham watches use movements from La Joux-Perret typically based on Valjoux 7750 ebauches, with cases, assembly, and finishing through partner arrangements. 246573