Brand history & owner guide

Guinand

Guinand is a confirmed watch brand with Swiss origins and a present Frankfurt business, Guinand GmbH. 12

This profile covers the maker’s identity, history and documented work. A complete model catalogue is being researched separately.

At a glance

Subject
Confirmed Watch Brand 12
First documented date
1865 — Guinand Frères founded 1
Documented work
First Guinand chronograph 1
Documented work
31.HS-12 4

Guinand after Sinn: a brand history with a real interruption

Guinand Frères was established in 1865 by brothers Julien-Alcide and Charles Léon Guinand in Les Brenets. The official history dates its first chronograph to 1881 and describes later chronograph supply to other brands, including Sinn.

The official history dates Helmut Sinn’s share acquisition to 1995, followed by the Jubilar/Chronosport business period and German relocation. Sebastian Naeschke’s family-business biography describes him managing Sinn’s Swiss workshop and designing and making Guinand, Chronosport and Jubilar watches.

The same biography says Naeschke returned to Germany in 1999 to join the family clockmaking business. Worn & Wound reports that Guinand closed in 2014 after Horst Hassler’s retirement and that Matthias Klueh acquired its assets.

Guinand’s own history dates Matthias Klueh’s ownership to early 2015. The 2014 closure qualifies the official site’s claim of continuous manufacture since 1865. 134

The work and why it matters

Guinand is a confirmed watch brand with Swiss origins and a present Frankfurt business, Guinand GmbH. The imprint identifies Guinand GmbH, HRB 101278, at Hausener Weg 61, Frankfurt, represented by CEO Ernst-August Matthias Klüh.

The 2016 relaunch report describes German component sourcing and final assembly/quality control at Guinand, not universal in-house movement manufacture. The relaunch report identifies the 31.HS-12 with the HS81, a Helmut Sinn-modified Unitas calibre with central seconds. 124

Key dates

  1. 1865

    Guinand Frères founded

    Guinand Frères was established in 1865 by brothers Julien-Alcide and Charles Léon Guinand in Les Brenets. 1

  2. 1881

    First chronograph in company history

    The official history dates its first chronograph to 1881 and describes later chronograph supply to other brands, including Sinn. 1

  3. 1995

    Helmut Sinn acquisition

    The official history dates Helmut Sinn’s share acquisition to 1995, followed by the Jubilar/Chronosport business period and German relocation. 1

  4. 1999

    Naeschke returns to Germany

    The same biography says Naeschke returned to Germany in 1999 to join the family clockmaking business. 3

  5. 2014

    Business closure reported

    Worn & Wound reports that Guinand closed in 2014 after Horst Hassler’s retirement and that Matthias Klueh acquired its assets. 4

Ownership and continuity

The official history dates Helmut Sinn’s share acquisition to 1995, followed by the Jubilar/Chronosport business period and German relocation. 1

Watchmakers and designers linked to Guinand

These people have a sourced relationship to this brand in the Enjoy Watches register. The label beside each name states the relationship recorded; it should not be read as a broader employment or ownership claim.

Identification and service

For an individual watch, record the complete reference, serial, dial, case, and movement markings and compare them with dated primary documentation.

A brand history cannot authenticate, appraise, or establish the provenance of a particular watch.

Evidence and limits

How the claims are supported
  1. reasonable inference

    Guinand is a confirmed watch brand with Swiss origins and a present Frankfurt business, Guinand GmbH.

  2. verified fact

    Guinand Frères was established in 1865 by brothers Julien-Alcide and Charles Léon Guinand in Les Brenets.

  3. verified fact

    The official history dates its first chronograph to 1881 and describes later chronograph supply to other brands, including Sinn.

  4. verified fact

    The official history dates Helmut Sinn’s share acquisition to 1995, followed by the Jubilar/Chronosport business period and German relocation.

  5. verified fact

    Sebastian Naeschke’s family-business biography describes him managing Sinn’s Swiss workshop and designing and making Guinand, Chronosport and Jubilar watches.

  6. verified fact

    The same biography says Naeschke returned to Germany in 1999 to join the family clockmaking business.

  7. reasonable inference

    Worn & Wound reports that Guinand closed in 2014 after Horst Hassler’s retirement and that Matthias Klueh acquired its assets.

  8. verified fact

    Guinand’s own history dates Matthias Klueh’s ownership to early 2015.

  9. reasonable inference

    The imprint identifies Guinand GmbH, HRB 101278, at Hausener Weg 61, Frankfurt, represented by CEO Ernst-August Matthias Klüh.

  10. verified fact

    The 2016 relaunch report describes German component sourcing and final assembly/quality control at Guinand, not universal in-house movement manufacture.

  11. reasonable inference

    The 2014 closure qualifies the official site’s claim of continuous manufacture since 1865.

  12. verified fact

    The relaunch report identifies the 31.HS-12 with the HS81, a Helmut Sinn-modified Unitas calibre with central seconds.

Known limits

  • This identity dossier is not a complete catalogue of every watch or reference.

Direct sources

  1. HistoryGuinand · official brand history · accessed September 15, 2026

    Locator: Chronology, lines 234–287: founders, manufacturing, Sinn acquisition and Klueh; opening continuity statement at line 224.. First-party source; its statements remain attributed.

  2. ImprintGuinand · official legal notice · accessed September 15, 2026

    Locator: Legal notice: company name, address and authorized representative.. First-party source; its statements remain attributed.

  3. ManufactoryMatthias Naeschke fine clocks · official maker biography · accessed September 15, 2026

    Locator: Sebastian Naeschke biography, lines 125–128: Sinn’s Swiss workshop, Guinand/Chronosport/Jubilar and return in 1999.. First-party source; its statements remain attributed.

  4. The Return of GuinandWorn & Wound · independent specialist reporting · accessed September 15, 2026

    Locator: Report, lines 219–228: Hassler retirement, 2014 closure, Klueh asset purchase and assembly/component sourcing.. External source.

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