Enjoy Watches

Brand history & owner guide

Ludovic Ballouard

Ludovic Ballouard is an eponymous independent watch brand founded by the watchmaker in 2009, not simply a former employer credit. 1234

This profile covers the maker’s identity, history and documented work. A complete model catalogue is being researched separately.

At a glance

Subject
Confirmed Watch Brand 12
First documented date
2009-05 — Independent activity begins 1
Documented work
Upside Down 1
Documented work
Half Time 1

A brand financed by its first collectors

Ludovic Ballouard is an eponymous independent watch brand founded by the watchmaker in 2009, not simply a former employer credit. The biography dates independence to May 2009, the first Upside Down to December 2009 and Half Time to January 2012.

In his 2019 interview, Ballouard describes outside suppliers and twelve subscription customers whose advance payments helped finance the first series. 12

Ballouard on the dial, Harry Winston on the commission

The official biography credits work at Franck Muller and seven years at F.P. Journe, including assembly of the Sonnerie Souveraine during the final three years. The biography identifies Ballouard’s development work for Harry Winston’s Opus XIII, presented in 2013. This is an external-brand commission, not a Ballouard-branded watch. 12

People, production and attribution

The same interview describes a separation from former associates and a temporary interruption, while expressing a wish to retain ownership. It does not provide a verified current cap table. Europa Star lists Montres Ludovic Ballouard Sàrl in Avusy; Christie’s describes a 2015 Upside Down warranty stamped with that company name.

The official site presents Upside Down and Half Time on retrieval. A live portfolio supports continuing public brand identity but does not prove present deliveries or legal ownership. The January 2019 interview identifies Nergs Nazar as commercial director. 2345

Key dates

  1. 2009-05

    Independent activity begins

    The biography dates independence to May 2009, the first Upside Down to December 2009 and Half Time to January 2012. 1

  2. 2009-12

    First Upside Down delivered/presented

    The biography dates independence to May 2009, the first Upside Down to December 2009 and Half Time to January 2012. 1

  3. 2012-01

    Half Time introduced

    The biography dates independence to May 2009, the first Upside Down to December 2009 and Half Time to January 2012. 1

  4. 2013

    Harry Winston Opus XIII

    The biography identifies Ballouard’s development work for Harry Winston’s Opus XIII, presented in 2013. This is an external-brand commission, not a Ballouard-branded watch. 1

  5. 2019-01-30

    Interview discusses associates, funding and commercial director

    In his 2019 interview, Ballouard describes outside suppliers and twelve subscription customers whose advance payments helped finance the first series. 2

Ownership and continuity

The official site presents Upside Down and Half Time on retrieval. A live portfolio supports continuing public brand identity but does not prove present deliveries or legal ownership. 5

Watchmakers and designers linked to Ludovic Ballouard

These people have a sourced relationship to this brand in the Enjoy Watches register. The label beside each name states the relationship recorded; it should not be read as a broader employment or ownership claim.

Identification and service

For an individual watch, record the complete reference, serial, dial, case, and movement markings and compare them with dated primary documentation.

A brand history cannot authenticate, appraise, or establish the provenance of a particular watch.

Evidence and limits

How the claims are supported
  1. verified fact

    Ludovic Ballouard is an eponymous independent watch brand founded by the watchmaker in 2009, not simply a former employer credit.

  2. verified fact

    The official biography credits work at Franck Muller and seven years at F.P. Journe, including assembly of the Sonnerie Souveraine during the final three years.

  3. verified fact

    The biography dates independence to May 2009, the first Upside Down to December 2009 and Half Time to January 2012.

  4. verified fact

    The biography identifies Ballouard’s development work for Harry Winston’s Opus XIII, presented in 2013. This is an external-brand commission, not a Ballouard-branded watch.

  5. source stated claim

    In his 2019 interview, Ballouard describes outside suppliers and twelve subscription customers whose advance payments helped finance the first series.

  6. source stated claim

    The same interview describes a separation from former associates and a temporary interruption, while expressing a wish to retain ownership. It does not provide a verified current cap table.

  7. verified fact

    Europa Star lists Montres Ludovic Ballouard Sàrl in Avusy; Christie’s describes a 2015 Upside Down warranty stamped with that company name.

  8. verified fact

    The official site presents Upside Down and Half Time on retrieval. A live portfolio supports continuing public brand identity but does not prove present deliveries or legal ownership.

  9. verified fact

    The January 2019 interview identifies Nergs Nazar as commercial director.

Known limits

  • This identity dossier is not a complete catalogue of every watch or reference.

Direct sources

  1. BiographieLudovic Ballouard · official founder biography · accessed September 15, 2026

    Locator: Relevant passage identified in the supplied research record. First-party source; its statements remain attributed.

  2. Interview: Ludovic BallouardA Collected Man · specialist interview · accessed September 15, 2026

    Locator: Relevant passage identified in the supplied research record. External source.

  3. Ballouard Ludovic — Brand IndexEuropa Star · industry directory · accessed September 15, 2026

    Locator: Relevant passage identified in the supplied research record. External source.

  4. Ludovic Ballouard — unique Upside Down with meteorite dialChristie’s · auction object catalogue · accessed September 15, 2026

    Locator: Relevant passage identified in the supplied research record. External source.

  5. Ludovic Ballouard — Upside Down / Half TimeLudovic Ballouard · official brand site · accessed September 15, 2026

    Locator: Relevant passage identified in the supplied research record. First-party source; its statements remain attributed.

Corrections

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