At a glance
A watchmaker can lose a dial name without losing his trade
Elizabeth Doerr’s November 2014 report describes a class-14 name opposition involving the Jenny family/Doxa and Jenni’s plan to stop using his name on dials from 1 January 2015. The report says Jenni registered his mark in 2009 and chose not to finance a prolonged dispute. It distinguishes the dial name from his personal name and does not say he had to stop watchmaking.
The official portfolio lists Prologue, JJJ, Arch and Prologue WDT. Portfolio inclusion alone does not establish new manufacture dates or a resolved trademark settlement. Nobletime advertises development, parts procurement and manufacture, private-label work, servicing and other support. Its named client projects are not automatically owned brands or wholly in-house watches. 413
Marc Jenni, Nobletime and Jenni Uhren are three different identities
Marc Jenni is both an independent watchmaker and an eponymous watch identity documented in Nobletime’s official portfolio; it is not merely a Tiffany employment label. Moneyhouse’s register mirror records Nobletime AG, UID CHE-114.313.807, entered in Zürich on 22 May 2008 and displayed as active on retrieval. Its official site identifies a development/production business and a Denges atelier.
Nobletime’s profile identifies Jenni as its co-founder and as owner of Jenni Uhren AG. These are distinct businesses, not interchangeable aliases for the watch brand. The official contact page gives Nobletime AG headquarters at Selnaustrasse 15 in Zürich; the business site separately describes the watchmaking atelier in Denges.
The register mirror lists Marc Jenni, Markus Christoph Iten and Vicente-Domingo Mafé in management. A management listing does not reveal their shareholdings. 1235
People, production and attribution
The official profile records apprenticeship with Paul Gerber and approximately ten years at Tiffany & Co. in Switzerland and New York before independence in 2008. The official profile dates Jenni’s AHCI membership to 2012–2017. He should not be described as a current member solely from older reporting. 1
Key dates
- 2008-05-22
- 2009
Marc Jenni mark registration, as reported
The report says Jenni registered his mark in 2009 and chose not to finance a prolonged dispute. It distinguishes the dial name from his personal name and does not say he had to stop watchmaking. 4
- 2012
AHCI membership begins
The official profile dates Jenni’s AHCI membership to 2012–2017. He should not be described as a current member solely from older reporting. 1
- 2014-11-02
Name dispute reported
Elizabeth Doerr’s November 2014 report describes a class-14 name opposition involving the Jenny family/Doxa and Jenni’s plan to stop using his name on dials from 1 January 2015. 4
- 2015-01-01
Planned cessation of name on dials
Elizabeth Doerr’s November 2014 report describes a class-14 name opposition involving the Jenny family/Doxa and Jenni’s plan to stop using his name on dials from 1 January 2015. 4
Ownership and continuity
Marc Jenni is both an independent watchmaker and an eponymous watch identity documented in Nobletime’s official portfolio; it is not merely a Tiffany employment label. 1
Watchmakers and designers linked to Marc Jenni
These people have a sourced relationship to this brand in the Enjoy Watches register. The label beside each name states the relationship recorded; it should not be read as a broader employment or ownership claim.
- Marc Jenni — Own watchmaking practice
Identification and service
For an individual watch, record the complete reference, serial, dial, case, and movement markings and compare them with dated primary documentation.
A brand history cannot authenticate, appraise, or establish the provenance of a particular watch.
Evidence and limits
How the claims are supported
- verified fact
Marc Jenni is both an independent watchmaker and an eponymous watch identity documented in Nobletime’s official portfolio; it is not merely a Tiffany employment label.
- verified fact
The official profile records apprenticeship with Paul Gerber and approximately ten years at Tiffany & Co. in Switzerland and New York before independence in 2008.
- verified fact
Moneyhouse’s register mirror records Nobletime AG, UID CHE-114.313.807, entered in Zürich on 22 May 2008 and displayed as active on retrieval. Its official site identifies a development/production business and a Denges atelier.
- source stated claim
Nobletime’s profile identifies Jenni as its co-founder and as owner of Jenni Uhren AG. These are distinct businesses, not interchangeable aliases for the watch brand.
- verified fact
The official profile dates Jenni’s AHCI membership to 2012–2017. He should not be described as a current member solely from older reporting.
- source stated claim
Elizabeth Doerr’s November 2014 report describes a class-14 name opposition involving the Jenny family/Doxa and Jenni’s plan to stop using his name on dials from 1 January 2015.
- source stated claim
The report says Jenni registered his mark in 2009 and chose not to finance a prolonged dispute. It distinguishes the dial name from his personal name and does not say he had to stop watchmaking.
- verified fact
The official portfolio lists Prologue, JJJ, Arch and Prologue WDT. Portfolio inclusion alone does not establish new manufacture dates or a resolved trademark settlement.
- verified fact
Nobletime advertises development, parts procurement and manufacture, private-label work, servicing and other support. Its named client projects are not automatically owned brands or wholly in-house watches.
- verified fact
The official contact page gives Nobletime AG headquarters at Selnaustrasse 15 in Zürich; the business site separately describes the watchmaking atelier in Denges.
- verified fact
The register mirror lists Marc Jenni, Markus Christoph Iten and Vicente-Domingo Mafé in management. A management listing does not reveal their shareholdings.
Known limits
- This identity dossier is not a complete catalogue of every watch or reference.
Direct sources
- Marc JenniNobletime · official maker portfolio · accessed September 15, 2026
Locator: Relevant passage identified in the supplied research record. First-party source; its statements remain attributed.
- NOBLETIME AG in Zürich — ReportsMoneyhouse · commercial register mirror · accessed September 15, 2026
Locator: Relevant passage identified in the supplied research record. External source.
- Nobletime — Development and Production PartnerNobletime · official business site · accessed September 15, 2026
Locator: Relevant passage identified in the supplied research record. First-party source; its statements remain attributed.
- A.H.C.I. Member Marc Jenni Loses Name And Has To Find AnotherQuill & Pad · contemporary specialist interview · accessed September 15, 2026
Locator: Relevant passage identified in the supplied research record. External source.
- Contact — Nobletime AGNobletime · official contact record · accessed September 15, 2026
Locator: Relevant passage identified in the supplied research record. First-party source; its statements remain attributed.
Corrections
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