Enjoy Watches

Brand history & owner guide

MVMT

MVMT is a watch and accessories brand owned by Movado Group. 1

A bounded brand-history and identification guide, not an authentication, valuation, or reference-specific specification service.

At a glance

Guide subject
MVMT 1
Entity type
fashion watch brand 1
Documented date
2013 1
Primary evidence
Movado Group 1

Identity and scope

MVMT is a watch and accessories brand owned by Movado Group.

This guide treats that identity as the starting point. It does not transfer line-level history to an individual watch without matching reference evidence. 1

Historical position

Movado Group dates MVMT's crowdfunding start by Jake Kassan and Kramer LaPlante to 2013 and its acquisition to 2018.

The date and context belong to the event described, not automatically to every object bearing the name. 1

What the source establishes

The cited Movado Group record is the evidence anchor used here for MVMT. Its documented scope is narrower than a complete corporate, calibre, or model archive.

Where the source speaks for the brand, its historical statements remain attributed rather than converted into independent verification. 1

Identify the exact watch

Record every visible dial signature, the complete case-back reference and serial markings, movement or module markings, dimensions, materials, and complications. Compare those details with a dated catalogue, manual, archive extract, or service document for the exact reference.

A shared logo or broadly similar case is an identification lead, not proof of age, originality, or authenticity. 1

Keep entities and dates separate

Use 2013 only in the documented context described above. Names may survive ownership changes, disappear and return, or refer to a founder, historic maker, product line, and present operator at different times.

Build an object-level chronology before making continuity claims. 1

Research a MVMT watch

Start with clear photographs of the dial, case back, crown, clasp, and movement where safely accessible. Search the exact markings in primary documentation and retain the document date and page or section.

For authentication, servicing, or valuation, use a qualified specialist and preserve provenance, invoices, and prior service records. 1

Independent research update

MVMT is a watch and accessories brand founded in Los Angeles in 2013 and now owned by Movado Group.

The brand was founded by Jacob Kassan and Kramer LaPlante in 2013 and continued under Movado Group after the 2018 acquisition.

Reviewed sources establish brand ownership and product categories, but do not support a broad claim that MVMT itself manufactures watch components.

Movado Group acquired all outstanding equity interests in MVMT on 1 October 2018; its 2026 Form 10-K still lists MVMT as an owned brand. 12

Key dates

  1. 2013

    Documented milestone

    Movado Group dates MVMT's crowdfunding start by Jake Kassan and Kramer LaPlante to 2013 and its acquisition to 2018. 1

  2. 2018-10-01

    Documented milestone

    Movado Group completed its acquisition of MVMT. 12

Ownership and continuity

The current evidence identifies MVMT and establishes the bounded historical context above; an individual watch still needs reference-level documentation. 1

Identification and service

For an individual watch, record the complete reference, serial, dial, case, and movement markings and compare them with dated primary documentation.

A brand history cannot authenticate, appraise, or establish the provenance of a particular watch.

Evidence and limits

How the claims are supported
  1. source stated claim

    MVMT is a watch and accessories brand owned by Movado Group.

  2. source stated claim

    Movado Group dates MVMT's crowdfunding start by Jake Kassan and Kramer LaPlante to 2013 and its acquisition to 2018.

  3. verified observation

    The cited Movado Group page is the source used for this guide's bounded identity and history statements.

  4. verified observation

    MVMT is a watch and accessories brand founded in Los Angeles in 2013 and now owned by Movado Group.

  5. verified observation

    The brand was founded by Jacob Kassan and Kramer LaPlante in 2013 and continued under Movado Group after the 2018 acquisition.

  6. reasonable inference

    Reviewed sources establish brand ownership and product categories, but do not support a broad claim that MVMT itself manufactures watch components.

  7. verified observation

    Movado Group acquired all outstanding equity interests in MVMT on 1 October 2018; its 2026 Form 10-K still lists MVMT as an owned brand.

Known limits

  • This guide does not authenticate or value an individual watch.
  • Brand-level research does not authenticate, date, establish originality, or value an individual watch.

Direct sources

  1. MVMTMovado Group · official brand owner · accessed September 12, 2026

    Locator: Identity and historical context used by this guide. First-party source; its statements remain attributed.

  2. Movado Group acquisition of MVMT, Form 8-KU.S. Securities and Exchange Commission · registry · accessed September 12, 2026

    Locator: Introduction / acquisition terms. External source.

Corrections

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