Enjoy Watches

Brand history & owner guide

Olivia Burton

Olivia Burton is a London fashion-watch and jewellery brand owned by Movado Group. 1

A bounded brand-history and identification guide, not an authentication, valuation, or reference-specific specification service.

At a glance

Guide subject
Olivia Burton 1
Entity type
fashion watch brand 1
Documented date
2012 1
Primary evidence
Movado Group 1

Browse Olivia Burton watches →

Selected reference records

19 documented configurations from 19 model names. These records are a selection, not the full Olivia Burton catalogue.

Browse 19 recorded Olivia Burton configurations →

Identity and scope

Olivia Burton is a London fashion-watch and jewellery brand owned by Movado Group.

This guide treats that identity as the starting point. It does not transfer line-level history to an individual watch without matching reference evidence. 1

Historical position

Movado Group records that Lesa Bennett and Jemma Fennings founded the underlying UK business in 2011, began selling Olivia Burton watches in 2012, and sold the company to Movado Group in 2017.

The date and context belong to the event described, not automatically to every object bearing the name. 1

What the source establishes

The cited Movado Group record is the evidence anchor used here for Olivia Burton. Its documented scope is narrower than a complete corporate, calibre, or model archive.

Where the source speaks for the brand, its historical statements remain attributed rather than converted into independent verification. 1

Identify the exact watch

Record every visible dial signature, the complete case-back reference and serial markings, movement or module markings, dimensions, materials, and complications. Compare those details with a dated catalogue, manual, archive extract, or service document for the exact reference.

A shared logo or broadly similar case is an identification lead, not proof of age, originality, or authenticity. 1

Keep entities and dates separate

Use 2012 only in the documented context described above. Names may survive ownership changes, disappear and return, or refer to a founder, historic maker, product line, and present operator at different times.

Build an object-level chronology before making continuity claims. 1

Research an Olivia Burton watch

Start with clear photographs of the dial, case back, crown, clasp, and movement where safely accessible. Search the exact markings in primary documentation and retain the document date and page or section.

For authentication, servicing, or valuation, use a qualified specialist and preserve provenance, invoices, and prior service records. 1

Independent research update

JLB Brands was founded in 2011 and began selling watches under the Olivia Burton brand in 2012.

Movado Group acquired JLB Brands, owner of Olivia Burton, on July 3, 2017. 23

Key dates

  1. 2012

    Documented milestone

    Movado Group records that Lesa Bennett and Jemma Fennings founded the underlying UK business in 2011, began selling Olivia Burton watches in 2012, and sold the company to Movado Group in 2017. 1

  2. 2011

    JLB Brands founded

    JLB Brands was founded in 2011. 2

  3. 2012

    Olivia Burton watch sales begin

    Olivia Burton watch sales began in 2012. 2

  4. 2017-07-03

    Movado acquisition

    Movado acquired JLB Brands. 23

Ownership and continuity

The current evidence identifies Olivia Burton and establishes the bounded historical context above; an individual watch still needs reference-level documentation. 1

Identification and service

For an individual watch, record the complete reference, serial, dial, case, and movement markings and compare them with dated primary documentation.

A brand history cannot authenticate, appraise, or establish the provenance of a particular watch.

Evidence and limits

How the claims are supported
  1. source stated claim

    Olivia Burton is a London fashion-watch and jewellery brand owned by Movado Group.

  2. source stated claim

    Movado Group records that Lesa Bennett and Jemma Fennings founded the underlying UK business in 2011, began selling Olivia Burton watches in 2012, and sold the company to Movado Group in 2017.

  3. verified observation

    The cited Movado Group page is the source used for this guide's bounded identity and history statements.

  4. verified observation

    JLB Brands was founded in 2011 and began selling watches under the Olivia Burton brand in 2012.

  5. verified observation

    Movado Group acquired JLB Brands, owner of Olivia Burton, on July 3, 2017.

Known limits

  • This guide does not authenticate or value an individual watch.
  • No component-level manufacturing map was established for all references.

Direct sources

  1. Movado Group Acquires Olivia BurtonMovado Group · official acquisition announcement · accessed September 12, 2026

    Locator: Identity and historical context used by this guide. First-party source; its statements remain attributed.

  2. Movado Group Acquires Olivia BurtonMovado Group · official · accessed September 12, 2026

    Locator: Relevant identity/history/control/manufacturing passage. First-party source; its statements remain attributed.

  3. Movado Group acquisition disclosureU.S. Securities and Exchange Commission · registry · accessed September 12, 2026

    Locator: Relevant identity/history/control/manufacturing passage. External source.

Corrections

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