Enjoy Watches

Brand history & owner guide

Xupes — luxury retailer with a historically separate watch-servicing operation

Xupes was founded in 2009 by Joe McKenzie and his father Frank, initially operating from the family home in Hertfordshire. 124

This profile covers the maker’s identity, history and documented work. A complete model catalogue is being researched separately.

At a glance

Subject
Confirmed Horological Business 1
First documented date
2009 — Xupes founded 1

Xupes, Chrono24 and The Watch Atelier: three histories that must not be merged

Xupes was founded in 2009 by Joe McKenzie and his father Frank, initially operating from the family home in Hertfordshire. The 2021 transaction announcement describes a watch-sales joint venture with Chrono24/MPN, with Joe continuing as part-owner, while the retained non-watch activities and independent Xupes Services were separated from that deal.

The Financial Times independently reported the 2021 watch-sales transaction and the servicing business as distinct activities. Companies House records company 09417844 as incorporated on 2 February 2015; its previous names include XUPES SERVICES LIMITED and its current registered name is THE WATCH ATELIER LTD.

The register records a brief THE WATCH ATELIER LTD name period from 5 to 8 March 2022, a return to XUPES SERVICES LIMITED until 7 September 2022, and THE WATCH ATELIER LTD thereafter; the 2022 interview also places the service-business rebrand in 2022. Companies House records a creditors’ voluntary liquidation of THE WATCH ATELIER LTD, company 09417844, commencing on 3 September 2024; its status was Liquidation on the research access date.

That liquidation attaches to company 09417844, not automatically to the retained Xupes luxury-retail business or the separately transacted watch-sales activity. 123457

Following a servicing career without inventing an identity change

A December 2022 interview identifies Megan Young as director of The Watch Atelier and links that operation to Xupes Services. The Financial Times reports that Megan Young joined Xupes in 2019.

A March 2025 profile identifies Megan Precious as a former leader of the Xupes servicing operation and, at that date, External Network Manager at Richemont Americas. Megan Young and Megan Precious are a probable match on their closely matching Xupes/Watch Atelier career histories, but an explicit authoritative name-change record was not established in the inspected material.

Published descriptions of Megan as a business “director” establish a reported operational role, but are not by themselves evidence of statutory directorship or share ownership in company 09417844. 5368

People, production and attribution

Xupes’ own history describes an initial focus including watches, art and design, followed by jewellery, handbags and accessories becoming its sole focus. The 2025 profile associates rebranding with 2019; the register and 2022 interview support a 2022 rebrand, while the Financial Times places joining Xupes in 2019. Those events should not be collapsed.

The supported horological activities are pre-owned watch retail and a historically associated repair/service operation; the service company’s registered activity is repair of watches, clocks and jewellery. Xupes’ online Our Story page remained available and described a jewellery, handbag and accessories focus when researched; availability of that page is not a registry determination of the whole group’s financial condition. 164532

Key dates

  1. 2009

    Xupes founded

    Xupes was founded in 2009 by Joe McKenzie and his father Frank, initially operating from the family home in Hertfordshire. 1

  2. 2015-02-02

    Service company incorporated

    Companies House records company 09417844 as incorporated on 2 February 2015; its previous names include XUPES SERVICES LIMITED and its current registered name is THE WATCH ATELIER LTD. 4

  3. 2019

    Megan Young joins Xupes according to FT

    The Financial Times reports that Megan Young joined Xupes in 2019. 3

  4. 2021

    Watch-sales joint venture; independent services excluded

    The 2021 transaction announcement describes a watch-sales joint venture with Chrono24/MPN, with Joe continuing as part-owner, while the retained non-watch activities and independent Xupes Services were separated from that deal. 23

  5. 2022-03-05

    Service company briefly adopts The Watch Atelier name

    The register records a brief THE WATCH ATELIER LTD name period from 5 to 8 March 2022, a return to XUPES SERVICES LIMITED until 7 September 2022, and THE WATCH ATELIER LTD thereafter; the 2022 interview also places the service-business rebrand in 2022. 45

Ownership and continuity

The 2021 transaction announcement describes a watch-sales joint venture with Chrono24/MPN, with Joe continuing as part-owner, while the retained non-watch activities and independent Xupes Services were separated from that deal. 2

Watchmakers and designers linked to Xupes — luxury retailer with a historically separate watch-servicing operation

These people have a sourced relationship to this brand in the Enjoy Watches register. The label beside each name states the relationship recorded; it should not be read as a broader employment or ownership claim.

Identification and service

For an individual watch, record the complete reference, serial, dial, case, and movement markings and compare them with dated primary documentation.

A brand history cannot authenticate, appraise, or establish the provenance of a particular watch.

Evidence and limits

How the claims are supported
  1. verified fact

    Xupes was founded in 2009 by Joe McKenzie and his father Frank, initially operating from the family home in Hertfordshire.

  2. verified fact

    Xupes’ own history describes an initial focus including watches, art and design, followed by jewellery, handbags and accessories becoming its sole focus.

  3. verified fact

    The 2021 transaction announcement describes a watch-sales joint venture with Chrono24/MPN, with Joe continuing as part-owner, while the retained non-watch activities and independent Xupes Services were separated from that deal.

  4. verified fact

    The Financial Times independently reported the 2021 watch-sales transaction and the servicing business as distinct activities.

  5. verified fact

    Companies House records company 09417844 as incorporated on 2 February 2015; its previous names include XUPES SERVICES LIMITED and its current registered name is THE WATCH ATELIER LTD.

  6. verified fact

    The register records a brief THE WATCH ATELIER LTD name period from 5 to 8 March 2022, a return to XUPES SERVICES LIMITED until 7 September 2022, and THE WATCH ATELIER LTD thereafter; the 2022 interview also places the service-business rebrand in 2022.

  7. verified fact

    A December 2022 interview identifies Megan Young as director of The Watch Atelier and links that operation to Xupes Services.

  8. verified fact

    The Financial Times reports that Megan Young joined Xupes in 2019.

  9. verified fact

    A March 2025 profile identifies Megan Precious as a former leader of the Xupes servicing operation and, at that date, External Network Manager at Richemont Americas.

  10. reasonable inference

    Megan Young and Megan Precious are a probable match on their closely matching Xupes/Watch Atelier career histories, but an explicit authoritative name-change record was not established in the inspected material.

  11. reasonable inference

    The 2025 profile associates rebranding with 2019; the register and 2022 interview support a 2022 rebrand, while the Financial Times places joining Xupes in 2019. Those events should not be collapsed.

  12. verified fact

    Companies House records a creditors’ voluntary liquidation of THE WATCH ATELIER LTD, company 09417844, commencing on 3 September 2024; its status was Liquidation on the research access date.

  13. reasonable inference

    That liquidation attaches to company 09417844, not automatically to the retained Xupes luxury-retail business or the separately transacted watch-sales activity.

  14. verified fact

    The supported horological activities are pre-owned watch retail and a historically associated repair/service operation; the service company’s registered activity is repair of watches, clocks and jewellery.

  15. reasonable inference

    Published descriptions of Megan as a business “director” establish a reported operational role, but are not by themselves evidence of statutory directorship or share ownership in company 09417844.

  16. verified fact

    Xupes’ online Our Story page remained available and described a jewellery, handbag and accessories focus when researched; availability of that page is not a registry determination of the whole group’s financial condition.

Known limits

  • Which exact registered companies and shareholders currently operate the retained Xupes brand and the former watch-sales venture?
  • What first-person or authoritative record explicitly connects the published names Megan Young and Megan Precious?
  • Were service assets, staff, warranties or trading names transferred after the 2024 liquidation?
  • Is any own-branded watch manufactured by Xupes documented?
  • This identity dossier is not a complete catalogue of every watch or reference.

Direct sources

  1. Our Story | Learn About Our History, Vision & CommunityXupes · company history and current offer · accessed September 15, 2026

    Locator: “Our Story”, opening and founding paragraphs; watches originally, jewellery/handbags/accessories later sole focus; extracted lines 173–179. First-party source; its statements remain attributed.

  2. Rickitt Mitchell advises Xupes on new JV with Chrono24M&A Worldwide / Rickitt Mitchell · transaction adviser announcement · accessed September 15, 2026

    Locator: 2021 heading; transaction and operating split, especially extracted lines 22–28. First-party source; its statements remain attributed.

  3. Megan Young: ‘People ask why watch servicing is so expensive’Financial Times · independent business interview · accessed September 15, 2026

    Locator: Opening paragraphs: servicing business, 2021 watch-sales acquisition, joining Xupes in 2019 and subsequent workshop expansion. External source.

  4. THE WATCH ATELIER LTD — company overview, 09417844Companies House · public company register · accessed September 15, 2026

    Locator: Company number, incorporation, status, SIC and previous-company-name table; extracted lines 13–60. External source.

  5. An Exclusive Interview With Megan Young Of The Watch AtelierFratello · firsthand specialist interview · accessed September 15, 2026

    Locator: Opening identifies 2015 Xupes Service origin, 2022 rebrand and Megan Young as director; interview “Aspirations and advice”. External source.

  6. Inside The Minds Of Five Women Driving Innovation In WatchmakingRevolution Watch · specialist profile · accessed September 15, 2026

    Locator: Section “Megan Precious: Shaping the Future of Watch Servicing”, extracted lines 108–122. External source.

  7. THE WATCH ATELIER LTD — insolvency, 09417844Companies House · public company register · accessed September 15, 2026

    Locator: Case 1, creditors voluntary liquidation; commencement of winding up 3 September 2024; extracted lines 27–37. External source.

  8. THE WATCH ATELIER LTD — officers, 09417844Companies House · public company register · accessed September 15, 2026

    Locator: Officers list, five appointments/entries and four resignations; extracted lines 31–127. External source.

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